Video streaming has revolutionized healthcare. It has enabled telemedicine and remote consultations, making healthcare more accessible. This transformation was especially clear during the COVID-19 pandemic, when telemedicine became crucial for maintaining healthcare services.
The Rise of Telemedicine During and After COVID-19
The outbreak of COVID-19 precipitated a rapid shift towards telemedicine, with platforms like Practo taking the lead in India. This case study examines the trends in telemedicine adoption, highlighting the growth of online consultations, evolving patient behaviors, and Practo’s crucial role.
Impact of COVID-19 on Telemedicine Adoption
The pandemic led to a dramatic increase in online consultations, with a 300% surge on Practo’s platform during the initial months. This shift highlighted the urgent need for accessible healthcare solutions, especially in rural areas and for those with mobility limitations.
Practo’s Role in the Telemedicine Boom
Practo has been at the forefront of the telemedicine revolution in India, experiencing a fourfold increase in online consultations between 2019 and 2023. The platform has witnessed significant growth in user base and consultations, with projections indicating continued expansion.
Key Trends and Insights from Practo
- Online Consultation Surge: The surge in online consultations reflects the growing preference for digital healthcare, especially for routine check-ups and follow-ups.
- Tier 1 Cities Leading the Charge: Tier 1 cities have been the primary drivers of remote healthcare adoption, but there is also significant growth in tier 2 cities and rural areas.
- Shift in Consultation Formats:Video consultations are now the preferred method for online consultations. They offer a more interactive and personalized experience.
- Post-Pandemic Consultation Trends: Patients have become more proactive about their healthcare. This is reflected in an increase in the average number of consultations per year.
- Growth in Specialties: There has been significant growth in various specialties, including dermatology, gynecology, pediatrics, and ENT.
- Demand for Experienced Doctors: Patients increasingly prefer to consult with highly experienced doctors, reflecting a growing trust in telemedicine.
Conclusion
Practo’s case study demonstrates the transformative power of video streaming in healthcare. With advancements in technology, telemedicine can significantly improve healthcare access. This can also lead to reduced costs and better patient outcomes.
Want to leverage video streaming technology for your healthcare business? Let’s build a tailored app together. Contact us now!
